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Biography

Dr. Adriana Madzharov is an Associate Professor of Marketing at Lehman College School of Business, Department of Management and Business Innovation. Dr. Madzharov holds a Ph.D. degree in Business from the Graduate Center, the City University of New York.

Dr. Madzharov’s research area is consumer behavior with a focus on sensory marketing and emerging technologies such as AI. Her research has been published in the leading business journals on the Financial Times Top 50 List, such as the Journal of Marketing and the Journal of Consumer Psychology. Dr. Madzharov serves as an Associate Editor of the Journal of Business Research, and as an Editorial Review Board member of Journal of Public Policy and Marketing.

Dr. Madzharov is actively involved with the New York Chapter of the American Marketing Association and the Educational Foundation of the Association for National Advertisers in New York City. Dr. Madzharov has been selected twice for the AEF Visiting Professor Program in New York City that connects academia and industry.