DIRECTORY LISTING

Petia Abdur-Razzaaq

Adjunct Lecturer

Management & Business Innovation

petia.abdur-razzaaq@lehman.cuny.edu Carman Hall, Room 321

Biography

Petia A. Abdur-Razzaaq is a Branding/Digital Marketing Strategist and Principal of The Stylista Group, a boutique digital marketing firm in New York City. She began her career at boston.com, developing online marketing campaigns for clients like Dunkin Donuts. While pursuing her MBA, she participated in the William Jefferson Clinton Foundation's Small Business Initiative alongside consultants from Booz Allen. Petia then worked at Ralph Lauren, managing the transition of their off-price product line to Asia.

For the past 15 years, she has led The Stylista Group in creating digital marketing strategies for legacy lifestyle and luxury brands, including Vera Moore Cosmetics and Isoplus Hair Products. Petia has also served as a speaker for Constant Contact and Grow with Google, delivering presentations on email marketing and social media.

Starting September 2024, she will be a Business Advisor for Goldman Sachs' One Million Black Women: Black in Business Program, aimed at driving economic opportunity for one million Black women by 2030. Petia holds an MBA in Marketing Management from Pace University and a BA in Management/Marketing from Simmons College.